Yahoo Web Analytics : Website visitors are now people, not clicks.
Yahoo! Web Analytics is a powerful, enterprise analytics solution that can serve complex and high volume websites. Included are capabilities for tracking dozens of custom fields and on-site actions. Any custom field – and now even visitor age, gender and interest group – can be used as a segmentation dimension. You now also have new ways to visualize data with multi-dimensional charts. Add your own notes anywhere on a chart and easily export it or email it as a nicely formatted PDF report!
Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors. Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience.
Yahoo! Web Analytics is designed to make it easy for you to easily filter and segment data to find new insights. Drag up to 8 filters onto any set of historical data to view the characteristics or performance of specific channels, products, visitors or web pages. Customize your dashboard widgets to show the KPIs, time periods, goals and types of gauges that make sense for your role and business. Each widget is a departure point that lets you drill down into the report for more details.
The power and flexibility of Yahoo! Web Analytics come from the way it collects and stores data in raw, non-aggregated form, which makes it available to be filtered and segmented in new ways, long after the data is collected. Data is also collected in near real time, making most data available in reporting within minutes – or seconds – of a website visit. This can be useful to closely monitor new campaigns, website content or breaking news. Yahoo! Web Analytics also maintains historical data so you can go back to re-segment old data for new insight without any changes to page tags.
